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Briggs & Stratton Power
Products Group (BSPPG) is a division of Briggs
& Stratton. BSPPG,
formerly Generac Portable Products, has four principal product lines,
including generators, pressure washers, snow throwers and lawn and
garden powered equipment. BSPPG
sells its products through multiple channels of retail distribution,
including consumer home centers, warehouse clubs, mass merchants and
independent dealrs. BSPPG
product lines are marketed under various brands including Briggs
& Stratton, Craftsman,
Ferris, Giant Vac, Murray,
Simplicity
Outdoor, Snapper
and Troy-Bilt.
Categories include Air
Compressors, Emergency
Backup Power Systems, Outboard
Series, Portable
Generators, Pressure
Washers, Transfer
Systems, Welders
and Wheel
Kits.
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